Youngor Fashion Concept Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2020
Youngor Fashion Concept Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa
by Jeffrey Zee
Client: JFR Studio
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #98014The Design
About Youngor Fashion Concept Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa
Youngor Fashion Concept Store ndi kapangidwe ka mkati mwa sitolo yogulitsa kokwana mamita 5000 lalikulu. Nyumba yoyambirira ndi theka la mpira wozungulira wokhala ndi khoma la magalasi. Mkati mwake munachotsedwa kwathunthu ndipo panamangidwa chubu chapakati chooneka ngati ambulera pakatikati. Mabowo osasinthika pa nkhope ya ambulerayo amalola kuwala kwachilengedwe kulowa ndikupanga chithunzithunzi cha kuwala kofewa ndi mthunzi. Chubu chapakati chimakhala ndi lifiti ndipo chimalumikiza magawo osiyanasiyana. Masitepe otambalala pakhomo amagwira ntchito yowonetsera zinthu komanso yokhalapo. Panagwiritsidwa ntchito ukonde wachitsulo, nsungwi zowombedwa ndi terrazzo.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Youngor Fashion Concept Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Youngor Fashion Concept Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Youngor Fashion Concept Store Primary Function: Kapangidwe ka Mkati mwa Sitolo Yogulitsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- Dimensions & Packaging
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- Tags
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- Production Technology
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- Design Challenge
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- Research
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- Inspiration
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- Project Duration
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- Operation Flow
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- Patents
- Copyrights belong to Jeffrey Zee, 2019.
- Team Members
- Jeffrey Zee
- Image Credits
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
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