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AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni by Helen Brasinika
AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni by Helen Brasinika
AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni by Helen Brasinika
AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni by Helen Brasinika
AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni by Helen Brasinika

Golide Kuchereza Alendo · 2020

AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni

by Helen Brasinika

  • Mphoto ya Golide ya A' Design Award 2020 in Kuchereza Alendo
  • CLIENT: BllendDesign & Research Office
  • Estimated Number of Design Views: 68,742
  • Verification code 0161601BF9 · Verify this award
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About AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni

Pulojekitiyi ikunena za mkati, mawonekedwe ndi kuyatsa kwa madera omwe ali ndi malo atsopano komanso malo opumirako mall ang'onoang'ono. Zomwe zinkaperekedwazo zinali zopanga malo abwino kwambiri, mkati mwa mzinda wa Bucharest. Malo olandirira, apamwamba komanso okumana nawo okumana nawo, kuti athe kukhala komwe akupita komanso opereka chidziwitso. Lingaliroli lidayang'ana pa Research Informed Design, Future Cities Design methodology and Storm water Management Practices ndi cholinga chokhazikitsa malo okhazikika akutawuni kuti onse alandire.

About the Mphoto ya Golide ya A' Design Award

AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. AgoraFloreasca UrbanTheory Malo Ochitirako Zosangalatsa M'tauni amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Press Kit

Unique Properties
The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimensions & Packaging
The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Tags
Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Production Technology
Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Design Challenge
Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Research
Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiration
The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Project Duration
Concept Design June 2018, delivery of the project December 2018.
Operation Flow
The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Image Credits
Arthur Zinz Photography

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