Perception Cafè by Haejun Jung - Feelament

Platin Interior · 2020

Perception Cafè

by Haejun Jung - Feelament

A' Design Award de Platin 2020 in Interior
CLIENT: Perception
Estimated Number of Design Views: 1,119,396
Verification code 9A312E3ECA · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Perception Cafè

Aqueste pichon cafè calç amb una atmosfèra lenosa es situmat a l'encanton d'una encrucilhada dins un quartièr tranquil. La zòna centrala de preparacion dubèrta ofrís una experiéncia neta e completa de la performança del barista als visitaires, que siegan assetats al bar o a taula dins lo cafè. L'objècte de plafon apelat "Arbre d'Ombreta" part del rèire de la zòna de preparacion e cobrís l'espaci dels clients per crear l'atmosfèra entièra d'aqueste cafè. Dona un efièch espacial inabitual als visitaires e devon tanben un mejan per las personas que vòlon se perdre dins lors pensadas en degustant un cafè saoros.

About the A' Design Award de Platin

Perception Cafè a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Perception Cafè presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Perception Cafè es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

Press Kit

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.