Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Eveniment Competition Category.

BronzeEveniment· 2020

Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award de Bronze Winner in Eveniment Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial

Tèxte del Libre : Fido Dido House es una installacion de marca de dos jorns creada a Covent Garden a Londres. La concepcion transpausa lo mond bidimensional en negre e blanc del personatge Fido Dido dins un espaci tridimensional. Los visitaires travèrsan d'airals tematizats, comprenent un armari d'endralhaments iconics e un rescondedor de cosina provesit de Fido Flakes. D'autras caracteristicas inclúon una zòna de rafrescament tipe frigidari, de hamacas per se repausar, un mur interactiu de dessenh, una musica calmanta e de degustacions de produches. Lo cadre multisensorial convida los convidats a se relaxar e balha vida al messatge de la campanha.

The Recognition

About the A' Design Award de Bronze

Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Fido Dido House by 7UP Free Fonction Primària : Installacion de Marca Experiencial satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release