Beyond the Blue Libre by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Imprimariá Competition Category.

ArgentImprimariá· 2020

Beyond the Blue Libre

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award d'Argent Winner in Imprimariá Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Libre

Beyond the Blue es un libre sus las problematicas ambientalas ligadas a la mar. Cada capítol es introdusit per una pastilha de color distinta que mòstra una cara diferenta de l'ocean. Una pastilha verda representa una selva marina en bona santat, mentre qu'una pastilha roja fa referéncia a una mar escurida pel sang de balena. La color es utilizada coma un biais simple e universal per explicar de tèmas ambientals complèxes als legeires de totas las edats. Lo libre mesura 187 mm per 245 mm e a 90 paginas. L'estampatge utiliza d'encra a l'òli de sòja sus de papièr mat de 100 g, e la religadura al fial redusís l'usatge de còla.

The Recognition

About the A' Design Award d'Argent

Beyond the Blue Libre a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Beyond the Blue Libre siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Beyond the Blue Libre es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam