KitKat Chocolatory Dessenh d'Interior Comercial per Justin Vinet - Model/ctzn

Lo dissènh KitKat Chocolatory Dessenh d'Interior Comercial per Justin Vinet - Model/ctzn es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Interior.

AurInterior· 2020

KitKat Chocolatory Dessenh d'Interior Comercial

per Justin Vinet - Model/ctzn

Client : Unique Store Fixtures

Laureat del A' Design Award d'Aur dins la Categoria Interior

65,722

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Colors

Lo Concèpte

A prepaus de KitKat Chocolatory Dessenh d'Interior Comercial

Representar lo concèpte e la marca d'ensems d'una manièra innovanta a travèrs lo dessenh de la botiga, especificament per lo mercat canadian e la clientèla de Yorkdale. Utilizar l'experiéncia d'una boutique temporària anteriora e d'emplaçaments internacionals per innovar e repensar l'experiéncia complèta. Crear una botiga ultra-foncionala que foncionariá ben per un espaci amb un trafic plan elevat e complèxe.

La Reconoissença

A prepaus del A' Design Award d'Aur

KitKat Chocolatory Dessenh d'Interior Comercial a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que KitKat Chocolatory Dessenh d'Interior Comercial siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. KitKat Chocolatory Dessenh d'Interior Comercial crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Etiquetas: pop-up, interactive, branding, experience, flagship,
Tecnologia de Produccion: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Desaffo de Dissènh: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Recèrca: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspiracion: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Durada del Projècte: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Flux Operacional: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Brevets: Copyrights belong to Nestle, 1911
Membres de l'Equipa: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Crèdits d'Imatges: Photographer: One Method, 2019