Pizza Marzano Select Foncion primària : Concepcion interiora de restaurant by Jydp is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Interior Competition Category.
ArgentInterior· 2020
Pizza Marzano Select Foncion primària : Concepcion interiora de restaurant
by Jydp
Client: Pizza Marzano
A' Design Award d'Argent Winner in Interior Category
- 20,004
- Verified Award Winner
- Verify Award Status for #101734
The Design
About Pizza Marzano Select Foncion primària : Concepcion interiora de restaurant
Pizza Marzano Select es un interior de restaurant de pizza situat a Shanghai. Lo concèpte de concepcion ven de las formas geometricas creadas quand una pizza es copada e partejada. De formas en meidcercle son aplicadas a l'dobertura de la faciada, a las colomnas e a las parets de la cosina. Una paret vedeta pòrta de milièrs de bastonets acrilics blaus que pòdon èsser arrengats en diferents motius. Los platfonds utilizan de materials acostics, e una seccion de platfond corbada es acabada amb de panèls acostics perforats. De taulas flexiblas permeton d'aculhir d'convidats sols, de pichons gropes e de festas de mai de dètz personas.
The Recognition
About the A' Design Award d'Argent
Pizza Marzano Select Foncion primària : Concepcion interiora de restaurant a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Pizza Marzano Select Foncion primària : Concepcion interiora de restaurant siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pizza Marzano Select Foncion primària : Concepcion interiora de restaurant es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern. - Dimensions & Packaging
- From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
- Tags
- JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
- Production Technology
- With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment. - Design Challenge
- The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
- Research
- Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
- Inspiration
- As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
- Project Duration
- The project is location in shanghai which started from October 2019 and finished on December 2019
- Operation Flow
- The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
- Patents
- Copyrights belong to JYDP,2019
- Team Members
- Michelle Sun
Leah Li
Shirley Wang - Image Credits
- Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020
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