Lo dissènh Kt 5g Escultura d'Exterior per Tist es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Bèlas Arts.

ArgentBèlas Arts· 2020

Kt 5g Escultura d'Exterior

per Tist

Client : Tist

Laureat del A' Design Award d'Argent dins la Categoria Bèlas Arts

34,190

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Colors

Lo Concèpte

A prepaus de Kt 5g Escultura d'Exterior

KT 5G es un grop d'esculturas d'exterior installadas al centre de Seül, en Corèa del Sud. Las esculturas exprimisson las caracteristicas principalas d'un servici de comunicacion 5G, que son l'auta velocitat, la febla laténcia e la larga connectivitat. Los colors vius, los motius e las formas de sagetas representan la connectivitat, la velocitat e lo flux de donadas, mentre que los dròns e la conduccion autonòma fan referéncia als usatges familhièrs de la tecnologia. Las esculturas son fachas de placas d'acièr que foguèron plegadas e soudadas, puèi acabadas amb de pintura d'uretan. Las esculturas mai pichonas servisson tanben de bancs, de tal biais que l'installacion forma un luòc de repaus artistic al long d'un itinerari de caminada frequentat.

La Reconoissença

A prepaus del A' Design Award d'Argent

Kt 5g Escultura d'Exterior a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Kt 5g Escultura d'Exterior siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Kt 5g Escultura d'Exterior es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions e Embalatge: 1.5T SUS + urethane paint / 32m*6.8m
Etiquetas: 5G, Craig and Karl, Outdoor sculpture
Tecnologia de Produccion: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Desaffo de Dissènh: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Recèrca: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiracion: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Durada del Projècte: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Flux Operacional: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Membres de l'Equipa: TIST, Client : KT and Illustrator : Craig and Karl