Caster Telecomanda per Mariana Couto and Tiago Correia

Lo dissènh Caster Telecomanda per Mariana Couto and Tiago Correia es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Electronica Grand Public.

FèrreElectronica Grand Public· 2020

Caster Telecomanda

per Mariana Couto and Tiago Correia

Client : Telefonica

Laureat del A' Design Award de Fèrre dins la Categoria Electronica Grand Public

21,287

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #102595

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Caster Telecomanda

La telecomanda Caster es estada concebuda per èsser utilizada amb lo servici Movistar e TV de Telefonica. Los elements de contraròtle importants son la zòna de navegacion dispausada centralament e lo simbòl plaçat amb precaucion per la foncion de comanda vocala integrada que permet a l'utilizaire d'interagir amb l'assistant virtual Aura. Sus lo revèrs de la telecomanda, un revestiment mòl provesís un confòrt suplementari e una presa apropriada, çò que permet una manipulacion particularament segura. Gràcias al sensor de lutz integrat, los botons los mai frequentament utilizats de la telecomanda s'ilumènan quand l'aparelh es utilizat dins una sala pauc esclairada.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Caster Telecomanda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Caster Telecomanda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Caster Telecomanda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensions e Embalatge: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Etiquetas: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Tecnologia de Produccion: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Desaffo de Dissènh: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Recèrca: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiracion: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Durada del Projècte: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Flux Operacional: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Brevets: Copyrights belong to Tech4home Ltd 2019
Membres de l'Equipa: Mariana Couto
Tiago Correia
Crèdits d'Imatges: All images created by João Santos (Chief Design Officer at Tech4home)