Flavour Funhouse Primary Function: Centre comercial soterranh by K11 Musea

Argent Interior · 2020

Flavour Funhouse Primary Function: Centre comercial soterranh

by K11 Musea

A' Design Award d'Argent 2020 in Interior
CLIENT: New World Development Company Limited
Estimated Number of Design Views: 27,444
Verification code C2D1C16ACD · Verify this award

Visit Site View at A' Design Award Press Release

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About Flavour Funhouse Primary Function: Centre comercial soterranh

Flavour Funhouse es un interior de centre comercial soterranh a Hong Kong. La concepcion s'inspira de l'arquitectura de las galariás de fèrre e de veire del sègle detz-e-nauven. Las devantièras de botiga en metal e veire e las pòrtas correntas amb grasilha negra donan a tot l'environament una atmosfèra omogenèa e sens temps. Un teulat naut en metal negre amb una grasilha metallica sosten los lums e la decoracion e conserva la nautor plena del sosterran. Tres menas de teulas de sòl, comprenent d'unas exagonalas, marcan de zònas diferentas. Un espaci de restauracion ofrís de comptadors de bar, de pichonas taulas e una longa taula de fusta per de grops variats. Un espaci es tanben dedicat a l'art contemporanèu.

About the A' Design Award d'Argent

Flavour Funhouse Primary Function: Centre comercial soterranh a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Flavour Funhouse Primary Function: Centre comercial soterranh siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Flavour Funhouse Primary Function: Centre comercial soterranh es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Press Kit

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Image Credits: Edmon Leong