Portugal Vineyards Espaci Comercial per Ricardo Porto Ferreira

Lo dissènh Portugal Vineyards Espaci Comercial per Ricardo Porto Ferreira es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Interior.

AurInterior· 2020

Portugal Vineyards Espaci Comercial

per Ricardo Porto Ferreira

Client : Porto Architects

Laureat del A' Design Award d'Aur dins la Categoria Interior

40,327

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Portugal Vineyards Espaci Comercial

La botiga concepte Portugal Vineyards es la primièra botiga fisica de l'entrepresa especializada en vin en linha. Situada a costat del sèti social de l'entrepresa, donant sus lo carrièr e ocupant 90m2, la botiga consistís en un espaci dubèrt sens particions. L'interior es un espaci blanc resplandent e minimal amb una circulacion circulara - una tèla blanca per que lo vin portugués brille e siá expost. Los rajonatges son escavats dins las parets en referéncia a las terrassas de vinha per una experiéncia comerciala immersiva a 360 grases sens comptoar.

La Reconoissença

A prepaus del A' Design Award d'Aur

Portugal Vineyards Espaci Comercial a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Portugal Vineyards Espaci Comercial siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Portugal Vineyards Espaci Comercial crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions e Embalatge: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Etiquetas: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Tecnologia de Produccion: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Desaffo de Dissènh: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Recèrca: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiracion: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Durada del Projècte: The project duration was from April to September 2019.
Flux Operacional: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Brevets: Copyrights belong to Porto Architects, 2019
Membres de l'Equipa: Ricardo Porto Ferreira
Crèdits d'Imatges: #1: Photographer Ivo Tavares Studio