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DoReDo Disseny Interior de Saló by Gautam Desai

DoReDo Disseny Interior de Saló by Gautam Desai is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Interior Competition Category.


FèrreInterior· 2020

DoReDo Disseny Interior de Saló

by Gautam Desai

Client: Gautam Desai Design

A' Design Award de Fèrre Winner in Interior Category

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The Design

About DoReDo Disseny Interior de Saló

Text del Libre: DoReDo es un espaci de benèsser que combina una clínica de bellesa, un saló, un spa, un estudi de yoga e un pichon cafè dins 550 mètres carrats. La disposicion s'inspira del comèrci aeroportuari, ont las presentacions demoran en dejós del nivèl dels uèlhs e la circulacion demora simpla e clara. Lo coralh es utilizat coma color d'accent e apareis solament dins los arcs de fusta de la cort centrala de venda, que conecta cada servici. Cada visitaire passa per los arcs coralh. Un sòl de fusta, de consòlas illuminadas amb espèlhs, de bastidas metallicas suspendudas e de lums de cristal completan l'interior.

The Recognition

About the A' Design Award de Fèrre

DoReDo Disseny Interior de Saló a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que DoReDo Disseny Interior de Saló siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, DoReDo Disseny Interior de Saló merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
Dimensions & Packaging
550 Square Meters
Tags
Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
Production Technology
The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
Design Challenge
The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
Research
The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
Inspiration
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
Project Duration
The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
Operation Flow
The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand.
DoReDo, a 6000 square feet salon was modelled after airport retail experience.
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
Patents
Copyrights belong to Gautam Desai Design, 2020
Team Members
Gautam Desai
Niketa Khanna
Ruchika Madhar
Kavita Narvekar
Image Credits
Fabien Charuau

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