Town Longquan Tower Liquor Embalatge by Jin Tao He

Town Longquan Tower Liquor Embalatge by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Edicion Limitada Competition Category.

BronzeEdicion Limitada· 2021

Town Longquan Tower Liquor Embalatge

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award de Bronze Winner in Edicion Limitada Category

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Verified Award Winner

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Colors

The Design

About Town Longquan Tower Liquor Embalatge

Lo disseny utiliza lo concèpte de la torre per realizar la creacion, aquí de botelhas unicas de vin son superpaupadas en torre. En China i a lo dich « pas de festin sens tres » ont lo sens es de mai de tres; amb pas que dos amics, beure de vin es pas bèl. Una persona asseguda en meditacion al sòm del cubèrcle d'una botelha significa que lo vin es pas solament per apaivagar lo chagrin, mas tanben per l'introspección miègjançant la degustacion del vin.

The Recognition

About the A' Design Award de Bronze

Town Longquan Tower Liquor Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Town Longquan Tower Liquor Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Town Longquan Tower Liquor Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO