Hang Seng Bank Interior de Sucursala Bancària by Marco Choi and Yan Yik Lun

Hang Seng Bank Interior de Sucursala Bancària by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2021

Hang Seng Bank Interior de Sucursala Bancària

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Hang Seng Bank Interior de Sucursala Bancària

Tèxte del libre : Hang Seng Bank es un interior de sucursala bancària de nòva generacion situat a Hong Kong. La sucursala s'espandís sus 152 mètres quadrats e presenta una disposicion dobèrta e acuèlhenta, amb un esclairatge confortable e d'elements de fusta calorós. De foncionalitats de servicis numerics son integradas a l'interior, incluent la bilhetariá electronica, un bar de servicis numerics e un mostrador en libre-servici. Los clients pòdon obténer un bilhet electronic pels servicis de mostrador mejançant una aplicacion de banca mobila abans lor arribada. La concepcion a per objectiu de reduire lo temps d'espèra dins la sucursala e de rendre l'experiéncia bancària mai eficaça e interactiva.

The Recognition

About the A' Design Award de Bronze

Hang Seng Bank Interior de Sucursala Bancària a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Hang Seng Bank Interior de Sucursala Bancària siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Hang Seng Bank Interior de Sucursala Bancària satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab