Lo dissènh LiNing 8th Gen Botiga Principala per Yingtao Xu es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Interior.
ArgentInterior· 2021
LiNing 8th Gen Botiga Principala
per Yingtao Xu
Client : Li Ning (China) Sports Goods Co., Ltd.
Laureat del A' Design Award d'Argent dins la Categoria Interior
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A prepaus de LiNing 8th Gen Botiga Principala
LiNing 8a Generacion es una botiga principala per una marca d'espòrt, cobrissent 2049 mètres carrats. La concepcion s'inspira de las pistas de corsa e dels terrens de basquet. L'entrada expausa de produches de corsa jos de rubans de lum cambiant que brilhan en ritme. Un ecran LED al centre evòca los ecrans en dessús dels terrens de basquet e enmarca l'exposicion de basquet. Las superfícias interioras utilizan de ciment simple, mentre que las estatgièras son fachas de metal e d'acièr inoxidable amb un fini de textura en fibra de carbòni. Las estatgièras se pòdon desmontar e reciclar per reduire los deisheches. Los produches son regropats dins de zònas tematicas claras.
La Reconoissença
A prepaus del A' Design Award d'Argent
LiNing 8th Gen Botiga Principala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que LiNing 8th Gen Botiga Principala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. LiNing 8th Gen Botiga Principala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions e Embalatge
- The store's area is 2049 sqm.
- Etiquetas
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Tecnologia de Produccion
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Desaffo de Dissènh
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Recèrca
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiracion
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Durada del Projècte
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Flux Operacional
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Membres de l'Equipa
- Designer: Xu Yingtao
Designer: Yu Danfeng - Crèdits d'Imatges
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
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