Argent Imprimariá · 2021
S6 Foundry Sistèma de Marca e Campanha
by Paul Robb and Moira Bartoloni
- A' Design Award d'Argent 2021 in Imprimariá
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Sistèma de Marca e Campanha
L'identitat de marca S6 Foundry e son libre d'especimen tipografic subsequente son estats concebuts per crear una jòia de tipografia novèla, en posicionant lo lengatge visual de la marca. Una paleta viva e joyosa de colors calorosas e un lengatge de fòrmas distintiu e sorprenent capturan l'esperit, en evocant lo letratge tradicional de las fèstas foranas del sègle 1900. Los dissènhs son estats desvolopats coma un caleidoscòpi de fòrmas e d'elements per crear la bona coheréncia visuala de l'etòs de la marca e una novèla direccion de poliças comercialas personalizadas.
About the A' Design Award d'Argent
S6 Foundry Sistèma de Marca e Campanha a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que S6 Foundry Sistèma de Marca e Campanha siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. S6 Foundry Sistèma de Marca e Campanha es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
