Spiderweb Visual Clau per Mateus Morgan de Aguiar

Lo dissènh Spiderweb Visual Clau per Mateus Morgan de Aguiar es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Infografia.

AurInfografia· 2021

Spiderweb Visual Clau

per Mateus Morgan de Aguiar

Client : Morgan Studio

Laureat del A' Design Award d'Aur dins la Categoria Infografia

75,334

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Spiderweb Visual Clau

L'idèa principala èra de crear quicòm que mena tota l'atencion cap al produch, en utilizar lo mens d'elements possible e en crear alhora qualque connexion amb lo public cibla. L'element de la raganha fa tanben referéncia a l'agafada de la sabata e a sa natura salvatge, en aportar una personificacion al produch. L'atmosfèra transmet tanben la tecnologia, presenta dins l'esséncia de la sabata, e un briu de lenguatge mistic que ven amb l'element de la raganha que representa tanben l'agafada de la sòla.

La Reconoissença

A prepaus del A' Design Award d'Aur

Spiderweb Visual Clau a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Spiderweb Visual Clau siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Spiderweb Visual Clau crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions e Embalatge: Width 5000px x Height 3488px 300dpi
Etiquetas: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Tecnologia de Produccion: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Desaffo de Dissènh: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Recèrca: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracion: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Durada del Projècte: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Flux Operacional: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Membres de l'Equipa: Mateus Morgan
Caique Fernando