Cosmetea Pop Up Disseny d'Interior de Comèrci by Lina Chen and Yiting Ma

Cosmetea Pop Up Disseny d'Interior de Comèrci by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Aur in Interior Competition Category.

AurInterior· 2021

Cosmetea Pop Up Disseny d'Interior de Comèrci

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award d'Aur Winner in Interior Category

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The Design

About Cosmetea Pop Up Disseny d'Interior de Comèrci

Cosmetea Pop Up es una botiga de venda al detalh e d'exposicion a Shanghai, en China. L'espaci de 9 mètres carrats ocupa un ancian restaurant de panets a la vapor sus la rota Yuyuan, una carrièra amb mai de 100 ans d'istòria. Lo disseny combina lo tè amb los cosmetics. Una dobertura espectaclosa sus la façada, inspirada per la forma de picher de tè del logotip de la marca, s'espandís dins un tunèl circular estrech recobèrt d'acièr inoxidable miralhat e esclairat per de bendas LED. Las estatgièras son inseridas dins d'encòchas fachas a mesura basadas sus d'assemblatges de mortaisa e tenon. Un armari mural roge provesís d'espaci d'exposicion e d'emmagazinatge.

The Recognition

About the A' Design Award d'Aur

Cosmetea Pop Up Disseny d'Interior de Comèrci a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Cosmetea Pop Up Disseny d'Interior de Comèrci siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cosmetea Pop Up Disseny d'Interior de Comèrci crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu