Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional per Digital Panorama

Lo dissènh Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional per Digital Panorama es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Platin dins la Categoria de Competfo Film.

PlatinFilm· 2021

Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional

per Digital Panorama

Client : Digital Panorama

Laureat del A' Design Award de Platin dins la Categoria Film

252,882

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Lo Concèpte

A prepaus de Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional

Grundig Heinzelmann Limited Edition es un filme d'animacion promocional creat per una ràdio inspirada d'un design istoric. La ràdio Heinzelmann foguèt introducha en 1946 coma una ràdio en bóstia de fusta bastida sens tubes. Lo filme reïnterprèta aquel eiretatge a travèrs un monde de fusta e de metal brossat en armonia. Totes los elements foguèron modelizats e animats dins l'espaci tridimensional amb d'imatges de sintèsi. Lo filme dura seissanta segondas en nauta definicion completa e s'acaba dins una sala amb una atmosfèra rètro mas modèrna.

La Reconoissença

A prepaus del A' Design Award de Platin

Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Grundig Heinzelmann Limited Edition Filme d'Animacion Promocional es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensions e Embalatge: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Etiquetas: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Tecnologia de Produccion: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Desaffo de Dissènh: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Recèrca: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiracion: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Durada del Projècte: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Flux Operacional: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Brevets: Copyrights belong to Arcelik A.S, 2019
Membres de l'Equipa: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Crèdits d'Imatges: Video Credits: Emre GOREN