Podo Camèra by Chuntze Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Equipament Fotografic Competition Category.

FèrreEquipament Fotografic· 2021

Podo Camèra

by Chuntze Cheng

Client: Podo Labs, Inc.

A' Design Award de Fèrre Winner in Equipament Fotografic Category

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Verified Award Winner

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The Design

About Podo Camèra

Podo es una camèra compacta concebuda per la fotografia mans-liuras. Podo fa 30 mm per 30 mm per 45 mm e pesa 43 grams. Un coissinet de silicòn nano-adesiu sus lo rabat de darrièr permet de fixar la camèra suls murs e autras superfícias e de la levar per un usatge repetit. Lo rabat pivòta sus una articulacion a bòla, çò que permet d'orientar la camèra dins gaireben totes los angles. Una aplicacion mobila se connècta per Bluetooth e ofrís un apercebut en dirècte, çò que permet de preparar cada presa abans l'enregistrament. Lo captador de 5 megapixèls e l'objectiu grand-angle en veire suportan las fotos, la vidèo e las sequéncias en time-lapse.

The Recognition

About the A' Design Award de Fèrre

Podo Camèra a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Podo Camèra siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Podo Camèra merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Podo Camera is the world’s first stick & shoot camera that takes hands-free photos to the next level! Stick Podo Camera anywhere using its special nano-adhesive backing and control it with an app.
Dimensions & Packaging: Dimensions: 30 mm x 30 mm x 45 mm
Weight: 43 g
Sensor: 5 MP (2.2 μm pixels)
Video: 720p 30fps
Lens: 90° wide-angle, glass
Memory: 8 GB
8-LED ring
Bluetooth 4.2 LE + Classic
Accelerometer
Rechargeable battery (up to 1.5 hrs. video)
Tags: Camera, Selfie, Travel, Bluetooth, Video, Gadget, Photo, Time-lapse, Accessory, Mobile
Production Technology: Improved design process based on lessons learned from previous product iterations.
Injection molding with
Design Challenge: The ball-join mechanical design was challenging because it needed to allow 360-degree movement for the back flap and incorporate with the overall aesthetics. The form factor of the device was difficult to achieve. We had to minimize the device and keep the aesthetics friendly by applying curvatures on all surfaces while keeping heat dissipation, electronics, and a battery in mind. Material selections of the back flap and light pipe were time consuming because there were many iterations and trials to achieve the desired results. The Bluetooth live preview and image/video transfer speed were quite challenging because there was no off-the-shelf solution available on the marketplace. We had to write our own Bluetooth Host firmware stack in order to achieve easy connectivity and fast transfer speeds.
Research: UX research. To develop a handsfree pocket size camera with an intuitive user interface. Observational trials, survey, focus group studies, and simulations. Cameras, questionnaire, Solidworks, Microsoft Office, TracePro. Travel gurus, influencers, tech writers, target audiences. To define a way to improve the selfie-taking camera experience. We realized that people dislike selfie sticks due to their limitations, and also they are banned in many public locations. We push the selfie taking experience to the next level and open up more creative potential.
Inspiration: While working together on another project we often took pictures with the team. We got tired of someone always getting left out of photos and needing cables to transfer data from our colleague's DSLR. We wanted something much more versatile and easy to use, so we made it!

Podo represents our passion, our team’s grit, and our conviction that technology should be fun and simple.
Project Duration: The project started in June 2015 in San Francisco, USA and finished in January 2017. It was crowdfunded on Kickstarter, sold via online channels, and distributed in Urban Outfitters, Nordstrom, and various popup retailers worldwide.
Operation Flow: Step 1: Charge for at least 1 hour.
Step 2: Install the Podo app for Android or iOS.
Step 3: Rotate back flap and remove protective film on sticky pad.
Step 4: Stick securely to a wall and use the app to shoot!
The app provides a live preview stream over Bluetooth so you can set up the shot from any angle. Podo is easy to place in various locations for time-lapse and security purposes.
Patents: Patented, Patent No. WO 2015/038646 A1, Edmond Lee and Jae Hoon Choi, Samuel Pullman, 2015, International Patent.
Trademark (2015) Podo Labs Inc.
Team Members: Chuntze Cheng
Edmond Lee
Jae Hoon Choi
Samuel Pullman
John Fitzpatrick