Giesinger Beerhalle Foncion Primària : Concepcion Interiora d'una Cervesariá by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Interior Competition Category.
ArgentInterior· 2021
Giesinger Beerhalle Foncion Primària : Concepcion Interiora d'una Cervesariá
Client: Gul Koc Gmbh
A' Design Award d'Argent Winner in Interior Category
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- Verified Award Winner
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The Design
About Giesinger Beerhalle Foncion Primària : Concepcion Interiora d'una Cervesariá
Tèxte del Libre : Giesinger Beerhalle es una cervesariá e un espaci d'eveniments a Munic, en Alemanha. La sala principala fa 180 mètres carrats, amb una nautor de plafon de 4,5 mètres e pòt aculhir 160 personas. Un ret de tudèls de coire cor de las parets del vestibul fins a una grasilha al plafon de la sala principala e evòca lo procès de bracatge. De fenèstras panoramicas religan los convidats a la bracariá. De rajòls reciclats revestisson la paret del bar, e d'ampolas de cervesa reciclada son esclairadas dins lo vestibul. Un contenidor d'expedicion jaune, amainatjat coma un salon, ofrís d'intimitat en rapòrt a la sala principala.
The Recognition
About the A' Design Award d'Argent
Giesinger Beerhalle Foncion Primària : Concepcion Interiora d'una Cervesariá a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Giesinger Beerhalle Foncion Primària : Concepcion Interiora d'una Cervesariá siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Giesinger Beerhalle Foncion Primària : Concepcion Interiora d'una Cervesariá es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works - Team Members
- Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal - Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
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