Lo dissènh Customized Farmland Fonccion Principala: Aplicacion Mobila per Xiaoshuai Jing and Huicong Hu es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Mobil.
ArgentMobil· 2021
Customized Farmland Fonccion Principala: Aplicacion Mobila
per Xiaoshuai Jing and Huicong Hu
Client : Harbin Institute of Technology, Shenzhen
Laureat del A' Design Award d'Argent dins la Categoria Mobil
Laureat de Prèmi Verificat
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A prepaus de Customized Farmland Fonccion Principala: Aplicacion Mobila
Tèrra Agricòla Personalizada es una aplicacion mobila per logar de tèrras agricòlas en linha. L'aplicacion ligam los utilizaires urbans amb las tèrras ruralas e los recorses umans en China. Sièis moduls son prepausats: logacion de tèrra, agricultura, torisme rural, difusion en dirècte 5G, comèrci en linha e donacion en linha. Los utilizaires percórron una mapa, causisson una tèrra a proximitat e vejon las culturas que se pòdon i cultivar. La vidèo en dirècte mòstra la creissença de las plantas en temps real, e las visitas de bòrda fòra linha se pòdon reservar. Los produches recòltats se pòdon vendre a d'autres utilizaires o donar per mejan de la plataforma.
La Reconoissença
A prepaus del A' Design Award d'Argent
Customized Farmland Fonccion Principala: Aplicacion Mobila a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Customized Farmland Fonccion Principala: Aplicacion Mobila siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Customized Farmland Fonccion Principala: Aplicacion Mobila es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
- Dimensions e Embalatge
- Designed for the iOS System
- Etiquetas
- Interface, Interaction Design, Visual Communication, User Experience
- Tecnologia de Produccion
- At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
- Desaffo de Dissènh
- The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
- Recèrca
- Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
- Inspiracion
- In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
- Durada del Projècte
- The project started in December 2019 and finished in September 2020 in Shenzhen.
- Flux Operacional
- First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
- Membres de l'Equipa
- Xiaoshuai Jing
Huicong Hu - Crèdits d'Imatges
- Images by Xiaoshuai Jing, Huicong Hu, 2021
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