Be:side Cafè e Beutat by Akitoshi Imafuku and Lily Sugiyama

Be:side Cafè e Beutat by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2021

Be:side Cafè e Beutat

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Be:side Cafè e Beutat

Pel novèl desafiament de Funabashiya, qu'a una longa istòria dempuèi 1805 coma botiga de mochi d'ararròt, los designers pensèron qu'èra important de tornar a las pròprias raisitz e chèir aquesta longa istòria, alara adoptèron l'iconica glorieta de glicina de lor botiga principala al dessenh de l'entrada entièra. Non solament aqueste dessenh dinamic de l'entrada se destaca dins lo quartièr residencial tranquille d'Aoyama e captura l'atencion, mas tanben fonciona coma espacis d'assedentas exterioras per lors clients.

The Recognition

About the A' Design Award de Bronze

Be:side Cafè e Beutat a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Be:side Cafè e Beutat siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Be:side Cafè e Beutat satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)