Lo dissènh The Book That Grew Guida de Pastura per Fabiano Dalmacio es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Platin dins la Categoria de Competfo Bèlas Arts.
PlatinBèlas Arts· 2021
The Book That Grew Guida de Pastura
per Fabiano Dalmacio
Client : Rothco, part of Accenture Interactive
Laureat del A' Design Award de Platin dins la Categoria Bèlas Arts
Laureat de Prèmi Verificat
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A prepaus de The Book That Grew Guida de Pastura
The Book That Grew es una guida de pastura facha pels paisans d'Irlanda. Lo libre presenta dètz leiçons e dètz conselhs practics destinats a melhorar la durabilitat e la rendabilitat. Los dètz passes guidan los paisans cap a dètz rotacions de pastura d'èrba cada an e un rendement de dètz tonas d'èrba per ectara. Cada pagina, mot e diagrama foguèt format per de raices d'èrba vivas, guidadas long de canals pendent un periòde de creissença de mantunas setmanas. De processes agricòlas complèxes son explicats mejançant de simbòls creats a mesura, e una pagina desplegabla pòrta la clau dels simbòls.
La Reconoissença
A prepaus del A' Design Award de Platin
The Book That Grew Guida de Pastura a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Book That Grew Guida de Pastura presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. The Book That Grew Guida de Pastura es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensions e Embalatge
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Etiquetas
- book, design, Ireland, grass, farming, bank
- Tecnologia de Produccion
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Desaffo de Dissènh
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Recèrca
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiracion
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Durada del Projècte
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Flux Operacional
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Membres de l'Equipa
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Crèdits d'Imatges
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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