Milano System Motchila Modulara per Modula Milano

Lo dissènh Milano System Motchila Modulara per Modula Milano es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Accessòri.

AurAccessòri· 2021

Milano System Motchila Modulara

per Modula Milano

Client : Modula Milano

Laureat del A' Design Award d'Aur dins la Categoria Accessòri

75,994

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Lo Concèpte

A prepaus de Milano System Motchila Modulara

Milano System es una motchila urbana modulara fabricada en Itàlia. Lo sac principal mesura 480 mm de nautor, 300 mm de largor e 170 mm de prigondor, e ofrís un volum de 25 litres, extensible a 35 litres. De moduls separats, incluses un organizador per ordenador portable, una ancora, un blòc quotidian e un blòc d'emplegatge, se pòdon estacar e destacar del sac principal. Una quincalhariá de barradura magnetica permet de dobrir e de barrar amb una sola man. De teissuts resistents a l'abrasion e a l'aiga son utilizats. Dos compartiments e mantuna pòcha gardan los objèctes quotidians organizats.

La Reconoissença

A prepaus del A' Design Award d'Aur

Milano System Motchila Modulara a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Milano System Motchila Modulara siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Milano System Motchila Modulara crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimensions e Embalatge: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Etiquetas: modular backpack, Italian design, Made in Italy, backpack made in Italy
Tecnologia de Produccion: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Desaffo de Dissènh: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Recèrca: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiracion: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Durada del Projècte: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Flux Operacional: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Membres de l'Equipa: Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Crèdits d'Imatges: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa