Staom Jewelry Interior de Botiga de Joieria by Rong Zeng

Staom Jewelry Interior de Botiga de Joieria by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2022

Staom Jewelry Interior de Botiga de Joieria

by Rong Zeng

Client: Xad

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Staom Jewelry Interior de Botiga de Joieria

Staom Jewelry es l'interior d'una botiga de joieria que cobrís 200 mètres carrats amb una nautor de sòstre d'environ 3 mètres. La concepcion se basa sus l'idèa que los diamants e l'univèrs representan totes dos l'eternitat. Los visitaires passan per un corredor, una entrada al bout d'aquel passatge e una zòna miralhada, dins una sequéncia que suggerís un viatge de la Tèrra cap a l'espaci. S'utilizan d'acièr inoxidable miralhat, de marbre negre miralhat, de pintura artistica de ciment e d'acièr inoxidable tirat. Lo reflèxe dels miralhs e las formas irregularas redusisson la sensacion de murs e fan paréisser l'espaci sens limits.

The Recognition

About the A' Design Award de Bronze

Staom Jewelry Interior de Botiga de Joieria a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Staom Jewelry Interior de Botiga de Joieria siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Staom Jewelry Interior de Botiga de Joieria satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui