Poly Conghua Centre de Vendas by 10 Degrees Design

Poly Conghua Centre de Vendas by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Aur in Interior Competition Category.

AurInterior· 2022

Poly Conghua Centre de Vendas

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award d'Aur Winner in Interior Category

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The Design

About Poly Conghua Centre de Vendas

Poly Conghua es un centre de vendas situat dins un district perifèric de Guangzhou. L'interior cobrís 1013 mètres carrats. Lo dessenh es basat sul lichí, una frucha locala de Conghua, e suls elements triangulars del site e de sos bastiments. Una granda installacion artistica en forma de lichí marca l'entrada e mena los visitaires dins l'espaci. D'autras installacions, estructuras e mobiliaris contunhan lo meteis tèma. Los materials comprenon lo metal placat, la resina, lo cuèr, lo marme e las fibras acrilicas. La tòca es de jónher la cultura locala amb lo dessenh d'interior modèrne.

The Recognition

About the A' Design Award d'Aur

Poly Conghua Centre de Vendas a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Poly Conghua Centre de Vendas siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Poly Conghua Centre de Vendas crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design