Naive Blue Lab Espaci de Fotografia by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Interior Competition Category.
BronzeInterior· 2022
Naive Blue Lab Espaci de Fotografia
by SIG Design
Client: Naive Blue
A' Design Award de Bronze Winner in Interior Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab Espaci de Fotografia
Naive Blue Lab es lo novèl espaci d'experiéncia conceptuala lançat per Naive Blue, una marca que provesís servicis de fotografia. Las zonas amb foncions diferentas son distinguidas per la color, de biais que cada espaci possedís independéncia e flexibilitat, e reflectís la sensacion neta e professionala d'un laboratòri. Fòrça ajustaments detalhats e materials exquisits son aplicats, çò qu'a melhorat la qualitat de l'espaci. A travèrs d'una disposicion en forma d'illa e d'un movement circular, combinats amb una exposicion dubèrta e liura, apòrta als clients una experiéncia espaciala flexibla.
The Recognition
About the A' Design Award de Bronze
Naive Blue Lab Espaci de Fotografia a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Naive Blue Lab Espaci de Fotografia siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Naive Blue Lab Espaci de Fotografia satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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