Blue Frog Bar e Restaurant by SIG Design

Blue Frog Bar e Restaurant by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Interior Competition Category.

FèrreInterior· 2022

Blue Frog Bar e Restaurant

by SIG Design

Client: Blue Frog

A' Design Award de Fèrre Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127951

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Colors

The Design

About Blue Frog Bar e Restaurant

Blue Frog propausa manjars grilhats e cocktails. Lo design es requesit per mostrar las caracteristicas culturalas americanas modèrnas. Per crear un espaci dubèrt e liure que respond a diferentas situacions socialas, los consomators pòdon aver una experiéncia de restauracion agreabla. La cultura unica dels 100 shots apòrta emocion e desafís als clients. Per aquò, lo bar es lo centre visual per transmetre aquesta emocion a l'ensemble de l'espaci. Divers materials, formas estratificadas e decoracion artistica son adoptats per crear un espaci d'auta qualitat.

The Recognition

About the A' Design Award de Fèrre

Blue Frog Bar e Restaurant a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Blue Frog Bar e Restaurant siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Blue Frog Bar e Restaurant merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing