Science is O2 Manual escolar per Jaehun Kim

Lo dissènh Science is O2 Manual escolar per Jaehun Kim es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Educacion.

AurEducacion· 2022

Science is O2 Manual escolar

per Jaehun Kim

Client : Visang

Laureat del A' Design Award d'Aur dins la Categoria Educacion

112,134

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Lo Concèpte

A prepaus de Science is O2 Manual escolar

Science is O2 es una seria de manuals escolars de sciéncias per d'escolans del primari, del collègi e del licèu. Cada cobèrta pòrta un còdi QR en forma de clau que mena a d'informacions sul manual, de promocions e de vidèos scientificas. D'autres còdis QR son plaçats al costat dels elements principals dins los libres, e donan accès a de vidèos d'experiéncias e a de questions suplementàrias. Un vernís mat, de grafismes epòxi e de finicions brilhantas crèan un efièch viu, mièg tridimensional. Los cantons son arredondits per una manipulacion mai segura, e los ligams numerics espandisson l'aprendissatge delà de la pagina imprimida.

La Reconoissença

A prepaus del A' Design Award d'Aur

Science is O2 Manual escolar a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Science is O2 Manual escolar siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Science is O2 Manual escolar crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions e Embalatge: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Etiquetas: workbook, science, O2, QR Code
Tecnologia de Produccion: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Desaffo de Dissènh: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Recèrca: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiracion: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Durada del Projècte: Launched in Korea in September 2021
Flux Operacional: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Membres de l'Equipa: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Crèdits d'Imatges: Visang Creative Design Lab, 20121