Baidu for the Elderly Aplicacion Mobila per Baidu Meux

Lo dissènh Baidu for the Elderly Aplicacion Mobila per Baidu Meux es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Mobil.

BronzeMobil· 2022

Baidu for the Elderly Aplicacion Mobila

per Baidu Meux

Client : baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Mobil

19,855

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Lo Concèpte

A prepaus de Baidu for the Elderly Aplicacion Mobila

Baidu per las Personas Ancianas es una aplicacion mobila que provesís de contengut e de servicis per als utilizaires ancians. L'aplicacion utiliza un sistèma de concepcion adaptat a l'atge, amb de poliças mai grandas, una presentacion unificada del flux, de zònas tactilas agrandidas e una formulacion simpla. Tot lo contengut pòt èsser legit o escotat. Las vidèos incluson de sostítols intelligents. La recèrca vocala e per imatge permet als utilizaires ancians de cercar en parlant o en prenent una fòto. La sintèsi vocala pòt utilizar de votz enregistradas de membres de la familha per legir los tèxtes en votz nauta. L'aplicacion foncciona tant suls sistèmas Android coma iOS.

La Reconoissença

A prepaus del A' Design Award de Bronze

Baidu for the Elderly Aplicacion Mobila a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Baidu for the Elderly Aplicacion Mobila siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Baidu for the Elderly Aplicacion Mobila satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensions e Embalatge: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Etiquetas: UX, the Elderly, Age-friendly, AI, Online Service
Tecnologia de Produccion: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Desaffo de Dissènh: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Recèrca: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiracion: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Durada del Projècte: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Flux Operacional: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Brevets: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Membres de l'Equipa: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Crèdits d'Imatges: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021