Coway Centre d'Experiéncia Client by IQI Concept

Coway Centre d'Experiéncia Client by IQI Concept is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2022

Coway Centre d'Experiéncia Client

by IQI Concept

Client: IQI Concept

A' Design Award de Bronze Winner in Interior Category

14,399

Verified Award Winner

Verify Award Status for #136737

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway Centre d'Experiéncia Client

Lo Coway Experience Centre es un centre d'experiéncia client a Kuala Lumpur, Malaisia. L'espaci de 2210 pès carrats presenta de produches e de servicis per l'aiga e l'aire purs, un sòm de qualitat e l'higiena de las sallas de banh. Lo centre es devesit en cinc zònas : Patrimòni de Marca, Suenh de l'Aiga, Suenh de l'Aire, Suenh de Vida e Suenh de Servici. De projectors a ecran tactil, de dispositius electronics flexibles e de panèls de television permeton d'actualizar aisidament lo contengut afichat. Las colors blanca, blava e negra, e las linhas corbadas en fust e en finicions blancas, evòcan l'aiga e l'aire. Una estacion de filtracion d'aiga forma lo punt focal de la seccion Suenh de l'Aiga.

The Recognition

About the A' Design Award de Bronze

Coway Centre d'Experiéncia Client a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Coway Centre d'Experiéncia Client siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Coway Centre d'Experiéncia Client satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow