KGI Bank Site Web Bancari per Frog Singapore

Lo dissènh KGI Bank Site Web Bancari per Frog Singapore es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Web.

FèrreWeb· 2022

KGI Bank Site Web Bancari

per Frog Singapore

Client : frog Singapore

Laureat del A' Design Award de Fèrre dins la Categoria Web

15,038

Laureat de Prèmi Verificat

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Lo Concèpte

A prepaus de KGI Bank Site Web Bancari

KGI Bank es un site Web responsiu concebut per una banca que compòrta quatre filialas. Lo site presenta las informacions corporativas e de detalh al sen d'una experiéncia unificada. Un concèpte visual simplificat permet als clients de descobrir las diferentas facetas de la banca, cofa per cofa. De micro-animacions apondon un engatjament emocional als interaccions correntas. Los apèls a l'accion e las aisinas mai utilizadas son plaçats a proximitat per sosténer l'etapa venenta. Una navegacion melhorada ofrís una guida sotila entre las seccions de las filialas. L'interfàcia utilizaire foguèt concebuda amb Figma.

La Reconoissença

A prepaus del A' Design Award de Fèrre

KGI Bank Site Web Bancari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que KGI Bank Site Web Bancari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, KGI Bank Site Web Bancari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions e Embalatge: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Etiquetas: User Experience, User Interface Design, Design System, Website, Responsive
Tecnologia de Produccion: The user interface of this website was designed in Figma.
Desaffo de Dissènh: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Recèrca: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiracion: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Durada del Projècte: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Flux Operacional: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Membres de l'Equipa: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Crèdits d'Imatges: frog Singapore, 2022