Galaxy Command HQ of ACG Comerci Emblematic per Rich Honour International Designs Co., Ltd

Lo dissènh Galaxy Command HQ of ACG Comerci Emblematic per Rich Honour International Designs Co., Ltd es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Interior.

BronzeInterior· 2022

Galaxy Command HQ of ACG Comerci Emblematic

per Rich Honour International Designs Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Interior

16,250

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Colors

Lo Concèpte

A prepaus de Galaxy Command HQ of ACG Comerci Emblematic

Tèxte del libre : Galaxy Command HQ d'ACG es un comerci emblematic (flagship store) a Taipei, Taiwan, que cobrís 232 mètres quadrats al primièr estatge d'un centre comercial. La botiga presenta produchs d'anime, de bendas dessenhadas e de jòcs a travèrs una disposicion narrativa puslèu que per marca. Lo percors del client traversa cinc zònas : un vestibul per las expausicions temàticas, una recepcion pel servici client, un centre d'armament pels accessòris de personatges, la Sala Musa coma espaci de transicion, e un espaci exterior conçut coma una vila-tunèl reflectissenta. Los grafismes de manga, los materials reflectissents e las colors unidas suggerisson de mondes que se sobrepausan.

La Reconoissença

A prepaus del A' Design Award de Bronze

Galaxy Command HQ of ACG Comerci Emblematic a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Galaxy Command HQ of ACG Comerci Emblematic siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Galaxy Command HQ of ACG Comerci Emblematic satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions e Embalatge: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Etiquetas: ACG, MAG, E-Muse
Tecnologia de Produccion: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Desaffo de Dissènh: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Recèrca: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiracion: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Durada del Projècte: Oct.2020~May.2021 in Taipei, Taiwan.
Flux Operacional: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Membres de l'Equipa: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee