Bronze Imprimariá · 2022
Coach the Coaches Guida de Fotbòl
by Natasha Mozz
- A' Design Award de Bronze 2022 in Imprimariá
- CLIENT: Adidas
- Estimated Number of Design Views: 16,826
- Verification code 6D2C95E8E3 · Verify this award
Colors
About Coach the Coaches Guida de Fotbòl
Coach the Coaches es una guida per un programa de formacion de fotbòl concebut per de jogaires de 10 a 14 ans. La guida foguèt preparada per d'entraïnaires de fotbòl per que lo programa posca èsser aplicat dins lo trabalh de cada jorn. De materials fonts cargats de tèxt foguèron transformats en instruccions claras bastidas principalament a partir d'infografias. Una paleta de colors audaciosa ajuda a la navegacion entre las seccions, e la longor de la plaqueta sus lo costat de cada pagina indica la soscategoria. La grasilha del terren de fotbòl e las instruccions tecnicas forman la basa de l'estil visual.
About the A' Design Award de Bronze
Coach the Coaches Guida de Fotbòl a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Coach the Coaches Guida de Fotbòl siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Coach the Coaches Guida de Fotbòl satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
