Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web by Yijia Xie

Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Web Competition Category.

ArgentWeb· 2022

Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web

by Yijia Xie

Client: IBM Research

A' Design Award d'Argent Winner in Web Category

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The Design

About Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web

Middle of Nowhere es una pagina d'error 404 creada per lo site web d'una organizacion de recèrca. Una pagina 404 apareis quand una pagina web demandada existís pas, e aqueste design transforma aqueste moment en una visita a de luòcs imaginats. Los paisatges mostrats son creats per una ret adversària generativa, un modèl d'aprendissatge automatic entraïnat sus de milièrs de fòtos de paisatges reals del monde entièr. Los resultats son de luòcs qu'existisson enluòc. La pagina es bastida coma un site web responsiu, e l'intencion es de rendre lo fach d'èsser perdut en linha calm e engatjant.

The Recognition

About the A' Design Award d'Argent

Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Middle of Nowhere Foncion Principala : Pagina d'Error del Site Web es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie