The Land of Rocks Estand d'Exposicion by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Fièra Comerciala Competition Category.
ArgentFièra Comerciala· 2023
The Land of Rocks Estand d'Exposicion
Client: Wise Space Aesthetics
A' Design Award d'Argent Winner in Fièra Comerciala Category
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- Verified Award Winner
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The Design
About The Land of Rocks Estand d'Exposicion
The Land of Rocks es un espaci d'exposicion temporari creat per una marca de pèira sinterizada a la Guangzhou Design Week en 2020. L'estand cobrís 180 mètres carrats. Una disposicion mièg barrada e mièg dobèrta guida los visitaires al long d'un percors variat, mentre que de doberturas talhadas dins las parets arrengadas permeton de veire los motius de la pèira dempuèi l'exterior e dempuèi l'interior. Una estructura corbada nomenada Rock Flower s'auça al centre de l'empont. Lo design rend visibla e aisida d'experimentar la relacion entre la pèira sinterizada, l'abitacion e la vila.
The Recognition
About the A' Design Award d'Argent
The Land of Rocks Estand d'Exposicion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Land of Rocks Estand d'Exposicion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Land of Rocks Estand d'Exposicion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
- Dimensions & Packaging
- 180sqm
- Tags
- Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
- Production Technology
- Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
- Design Challenge
- The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
- Research
- From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
- Inspiration
- What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
- Project Duration
- The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
- Operation Flow
- To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
- Team Members
- Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang - Image Credits
- Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu
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