Lo dissènh Forte Forte Roma Concepcion Interiora de Comerci al Detalh per Robert Vattilana es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Interior.
FèrreInterior· 2022
Forte Forte Roma Concepcion Interiora de Comerci al Detalh
per Robert Vattilana
Client : Forte Forte
Laureat del A' Design Award de Fèrre dins la Categoria Interior
Laureat de Prèmi Verificat
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A prepaus de Forte Forte Roma Concepcion Interiora de Comerci al Detalh
Forte Forte Roma es una concepcion interiora de comerci al detalh per una boutica de moda a Roma. L'espaci cobrís 71 mètres carrats en total, amb una zona de venda de 53 mètres carrats. L'onix verd de l'Afganistan, talhat en grands blòts simetrics e acabat en mat, cobrís los sòls e las paretas. Una cascada de lutz marca lo perimètre. De panèls de laton polit, plegats e ancorats per de puntadas de laton, forman la paret del fons. Los plafonds blancs pòrtan de bendas inclinadas e de esportèlas luminosas. Las cabinas d'ensag an de pòrtas de laton e d'interiors en velós capitonat color sàuvia.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Forte Forte Roma Concepcion Interiora de Comerci al Detalh a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Forte Forte Roma Concepcion Interiora de Comerci al Detalh siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Forte Forte Roma Concepcion Interiora de Comerci al Detalh merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history. - Dimensions e Embalatge
- Total net area m2 71; Sales area m2 53
- Etiquetas
- Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
- Tecnologia de Produccion
- The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
- Desaffo de Dissènh
- The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control. - Recèrca
- From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
- Inspiracion
- The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
- Durada del Projècte
- The project started in december 2019 in Rome and finished in october 2020
- Flux Operacional
- The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet. - Membres de l'Equipa
- Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
- Crèdits d'Imatges
- All photos credit: Danilo Scarpati Photographer
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