Whitelier Hanam Panariá per Seuk Hoon Kim

Lo dissènh Whitelier Hanam Panariá per Seuk Hoon Kim es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Interior.

FèrreInterior· 2023

Whitelier Hanam Panariá

per Seuk Hoon Kim

Client : Studio Eccentric Co., Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Interior

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Lo Concèpte

A prepaus de Whitelier Hanam Panariá

La panariá botica de luxe sud-coreana Whitelier a dubèrt son cinquen establiment principal dins lo districte de Misa de Gyeonggido, en Corèa del Sud. Lo projècte consistiva a concebre una panariá amb una sala d'exposicion e de venda e una cosina de panificacion totalament equipada per produire pan blanc. La concepcion generala devia respondre a l'identitat de marca Whitelier, mot compausat de "White" e "Atelier", que significa atelier blanc de fabricacion de pans de qualitat superiora. Una façana amb corbaturas sofisticadas e d'estalatjadas articuladas d'exposicion de pan son estadas concebidas per soslinhar aquesta idèa.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Whitelier Hanam Panariá a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Whitelier Hanam Panariá siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Whitelier Hanam Panariá merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions e Embalatge: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Etiquetas: white, bakery, display, modern, minimal, bread, articulated
Tecnologia de Produccion: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Desaffo de Dissènh: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Recèrca: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiracion: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Durada del Projècte: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Flux Operacional: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Membres de l'Equipa: Seuk Hoon Kim
Crèdits d'Imatges: All images : Photographer Studio Eccentric, 2021