Sertao Taula d'apèr by Gabriela Campos is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Dissènh de Mobilièr Competition Category.

BronzeMobilièr· 2023

Sertao Taula d'apèr

by Gabriela Campos

Client: Mais Alma Arquitetura and Design

A' Design Award de Bronze Winner in Mobilièr Category

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Verified Award Winner

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Colors

The Design

About Sertao Taula d'apèr

Sertao es una taula d'apèr inspirada de la pintura Abaporu, creada en 1928 per Tarsila do Amaral, un simbòl del modernisme al Brasil. La forma arredondida seguís de linhas fluidas e organicas que reïnterpretan lo movement e l'esperit jogaire de la pintura. De tons doç e vius completan la composicion. La taula a una estructura en MDF amb pintura laca e un acabament en casse american. Fa 45 cm de largor, 30 cm de prigondor e 50 cm d'nautor. Cada pèça es fabricada a la man per d'artisans locals a Cruzilia, Minas Gerais, Brasil.

The Recognition

About the A' Design Award de Bronze

Sertao Taula d'apèr a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sertao Taula d'apèr siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sertao Taula d'apèr satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a piece with a challenging design with a strong symbolism supporting it. With a narrative behind its organic forms, alludes to several elements contained in the work of Tarsila. Regarding the colors in the composition, the choice was to bring the soft and at the same time vivid tones of the work. As for the shape, the intention was to recreate the movement with fluid and organic lines, a challenge to the eye of the sense of balance, proportion and with a playful soul. A graceful balance between form and function.
Dimensions & Packaging: Dimensions Width 45 cm 17,7 in / Depth 30 cm 11,80 in / Height 50 cm 19,70 in
Tags: table, side table, modernism, Brazilian furniture, Brazilian Design
Production Technology: Fully handcrafted in the city of Cruzilia, Minas Gerais, this sidetable is produced by local artisans. The piece has an mdf structure with lacquer paint and American oak finish.
Design Challenge: The challenge was in the study of shapes and specially the stability of the table, so that I could achieve a viable piece, economically and in terms of execution and, at the same time, that brought the lightness and organic shapes I was looking for.
Research: Being influenced by the modernist atmosphere around the world of Tarsila, the goal was to create a design that has this soul. The production was a process of evolving from sketches, technical drawings, and the real scale modeling. The execution was carried out in full-scale prototype.
Inspiration: The rounded shaped side table is a hommage of the work Abaporu (1928), by Tarsila do Amaral, a great symbol of modernism in Brazil. The artist spent a lot of time studying in France, going through ateliers like Fernand Leger's, and returns to Brazil bringing this background to create her unmistakable signature. Abaporu, with its vivid colors and rounded shapes, is speculated to be the most valued Brazilian work in the world. The inspiration came from trying to develop a work of reinterpreting Abaporu and reproducing it in my world of design, keeping its essence and its message.
Project Duration: The project started in March 2022 and finished in May 2022, in Rio de Janeiro.
Operation Flow: Having a refined design, the piece brings a graceful balance between form and function. It is a unique side table that catches the eye of the public, being both an organic and clean, yet a statement piece.
Image Credits: Photographer: MCA Estúdio