China Merchants Concepcion Interiora d'una Sucursala Bancària per Shenzhen Scene Aesthetic Design Co., Ltd

Lo dissènh China Merchants Concepcion Interiora d'una Sucursala Bancària per Shenzhen Scene Aesthetic Design Co., Ltd es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Interior.

FèrreInterior· 2023

China Merchants Concepcion Interiora d'una Sucursala Bancària

per Shenzhen Scene Aesthetic Design Co., Ltd

Client : China Merchants Bank

Laureat del A' Design Award de Fèrre dins la Categoria Interior

12,564

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Colors

Lo Concèpte

A prepaus de China Merchants Concepcion Interiora d'una Sucursala Bancària

Tèxte del Libre : China Merchants es una concepcion interiora d'una sucursala bancària realizada a Shenzhen, en China. L'espaci de 870 mètres carrats es devesit en zònas foncionalas per l'acuèlh comercial, l'espèra e l'esbargiment, totas irradiant a partir d'un espaci de repaus centrala e integrat. Lo carrat, forma emplegada per las fenèstras dins l'arquitectura classica chinesa, es represa coma nucli visual per exprimir l'estabilitat e la dobertura. Lo bòis, lo cuèr, lo veire e un esclairatge amb una temperatura de color de 5500K son combinats amb de bordaduras negras e de colors de marca per crear una ambiança serena. La sucursala es concebuda coma un luòc de socializacion e de léser quotidian.

La Reconoissença

A prepaus del A' Design Award de Fèrre

China Merchants Concepcion Interiora d'una Sucursala Bancària a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que China Merchants Concepcion Interiora d'una Sucursala Bancària siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, China Merchants Concepcion Interiora d'una Sucursala Bancària merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensions e Embalatge: 870㎡
Etiquetas: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Tecnologia de Produccion: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Desaffo de Dissènh: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Recèrca: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiracion: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Durada del Projècte: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Flux Operacional: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Membres de l'Equipa: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang