Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh per Shenzhen Scene Aesthetic Design Co., Ltd

Lo dissènh Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh per Shenzhen Scene Aesthetic Design Co., Ltd es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Interior.

ArgentInterior· 2023

Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh

per Shenzhen Scene Aesthetic Design Co., Ltd

Client : Bank of Shanghai

Laureat del A' Design Award d'Argent dins la Categoria Interior

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Lo Concèpte

A prepaus de Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh

La Botiga Emblemata de la Banca de Shanghai es un interior comercial de venda al detalh creat per una agéncia bancària sus la Carrièra Financièra de Pequin. L'espaci de 560 mètres carrats utiliza una disposicion modulara, basada sus las foncions, que liga las zònas de presentacion dels servicis, de consultacion, de comunicacion e de transaccion. Una copòla carrada dins lo hall d'entrada evòca lo flume Huangpu e reflectís la cultura Haipai de Shanghai. Las zònas exterioras son luminosas e dobèrtas, mentre que las salas interioras utilizan de fusta, de tapissariá de cuèr e de tonalitats escuras. De veires desglaçats del sòl al plafon reduson l'esbleugiment de la lutz naturala.

La Reconoissença

A prepaus del A' Design Award d'Argent

Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Bank Of Shanghai Flagship Store Interior Comercial de Venda al Detalh es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Dimensions e Embalatge: 560㎡
Etiquetas: modular, function-based layout, Haipai culture, flagship bank branch
Tecnologia de Produccion: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Desaffo de Dissènh: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Recèrca: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiracion: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Durada del Projècte: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Flux Operacional: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Membres de l'Equipa: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang