Lion King Sala d'Exposicion by Zhuyuan Cai

Lion King Sala d'Exposicion by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Interior Competition Category.

ArgentInterior· 2023

Lion King Sala d'Exposicion

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

A' Design Award d'Argent Winner in Interior Category

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The Design

About Lion King Sala d'Exposicion

Lion King es una sala d'exposicion concebuda per la sèti internacionala d'un fabricant de teules ceramicas dins la Basa dels Sètis de la Ceramica de Foshan. L'espaci es modelat a l'entorn de l'estetica mecanica e del tèma de l'edat industriala, en presentant l'idèa d'una usina automatizada intelligenta del futur. L'acièr inoxidable, la pintura metallica, lo veire e lo placatge d'alumini constituisson los materials principals. De teules muralas interioras de 400 per 1200 per 9 millimètres son expausadas. Una novèla estrategia de circulacion de venda al detalh es integrada, de manièra que l'exposicion dels produits e l'experiéncia comerciala son combinadas dins un meteis environament.

The Recognition

About the A' Design Award d'Argent

Lion King Sala d'Exposicion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Lion King Sala d'Exposicion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Lion King Sala d'Exposicion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021