Lo dissènh Super Ego Art Digital per Kutuko Studio es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Infografia.

ArgentInfografia· 2023

Super Ego Art Digital

per Kutuko Studio

Client : Kutuko Studio SL

Laureat del A' Design Award d'Argent dins la Categoria Infografia

63,808

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #144876

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Super Ego Art Digital

Super Ego es un projècte artistic que satiriza la cultura de consum e l'impacte dels mèdias socials sus las personas. Lo projècte a per objectiu de criticar l'alimentacion artificiala dels egos de las personas a travèrs los "likes" e los seguidors sus las plataformas de mèdias socials coma Instagram. Volia crear una representacion metaforica dels novèls superèrois de la societat, que lors vidas giron a l'entorn d'obténer mai de "likes" e de seguidors. Lo projècte se concentra sus Instagram, ont cada imatge publicat en linha es afichat coma un monstrari per captar l'atencion dels utilizaires.

La Reconoissença

A prepaus del A' Design Award d'Argent

Super Ego Art Digital a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Super Ego Art Digital siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Super Ego Art Digital es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions e Embalatge: 4960X7015 Pixeles, Tiff RGB
Etiquetas: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Tecnologia de Produccion: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Desaffo de Dissènh: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Recèrca: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiracion: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Durada del Projècte: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Flux Operacional: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Brevets: Kutuko Studio SL
Membres de l'Equipa: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Crèdits d'Imatges: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain