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Red Wave Entrada per Maiko Mochizuki and Rei Nishitani

Lo dissènh Red Wave Entrada per Maiko Mochizuki and Rei Nishitani es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Fièra Comerciala.


AurFièra Comerciala· 2023

Red Wave Entrada

per Maiko Mochizuki and Rei Nishitani

Client : Murayama Inc

Laureat del A' Design Award d'Aur dins la Categoria Fièra Comerciala

444,261

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Red Wave Entrada

Red Wave foguèt installada coma estructura d'entrada per lo Salon Internacionau de las Arts Graficas 2022. Aquò significa lo roge ric rendu possible per la tecnologia e lo movement del còr que n'es emocionat. La color roge energica e la forma fluida simbolizèron una exposicion entusiasta amb negociacions comercialas activas, sensa témer las condicions estagnadas causadas per la Covid. Red Wave foguèt tanben utilizat coma concèpte de design per l'espaci d'exposicion especial, la senhalizacion, los contenguts en linha, etc. dins lo lòc, donant un sens d'unitat per redusir l'estrès dels visitaires al moment de se desplaçar.

La Reconoissença

A prepaus del A' Design Award d'Aur

Red Wave Entrada a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Red Wave Entrada siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Red Wave Entrada crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensions e Embalatge
Width 27700mm x Depth 8440mm x Height 4000mm
Etiquetas
Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Tecnologia de Produccion
We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Desaffo de Dissènh
The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Recèrca
We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiracion
IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Durada del Projècte
Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Flux Operacional
Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Membres de l'Equipa
Maiko Mochizuki
Rei Nishitani
Crèdits d'Imatges
Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.

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Lo Bon Dissènh Merita una Granda Reconeissença

Lo A' Design Award es una distincfo internacionala, amb jfo, per lo bon dissènh. Participfo al A' Design Award per gafo l'oportunitat d'obténer una reconeissença meritocrfo, de ganhar la renomfo, lo prestigi e la publicitat per vòstra òbra. Nomenfo vòstra òbra per lo A' Design Award e competfo per lo convofo A' Design Prize.

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