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Tick Tock Galeria de Relòtges by Omid Majdtaheri and Sara Golzarroshan

Tick Tock Galeria de Relòtges by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Interior Competition Category.


ArgentInterior· 2023

Tick Tock Galeria de Relòtges

by Omid Majdtaheri and Sara Golzarroshan

A' Design Award d'Argent Winner in Interior Category

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The Design

About Tick Tock Galeria de Relòtges

La concepcion de la Galeria de Relòtges Tick Tock situada a Yazd, Iran, dins un espaci pichon amb un accent sus un efèit visual simple, economic e modèrn, foguèt una experiéncia especiala. Aquesta galeria es la narradora d'un jòc que s'arrestèt dins lo temps. Lo concèpte primari es estat inspirat pel jòc Tetris. Las formas que son plaçadas unas sus las autras créan de formas aleatòrias. A la diferéncia del jòc, aicí, de bóstias amb las meteissas dimensions, mas amb un cambiament dins lors direccions, son mesas ensemble, e aquò pòt cambiar lor foncion: coma lo cambiament de las agulhas del relòtge pendent la jornada, çò que mena a un cambiament dins la foncion dels utilizaires.

The Recognition

About the A' Design Award d'Argent

Tick Tock Galeria de Relòtges a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tick Tock Galeria de Relòtges siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tick Tock Galeria de Relòtges es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
Dimensions & Packaging
Width 3200 mm x Depth 2800 mm x Height 2400 mm
Tags
Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
Production Technology
This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
Design Challenge
In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
Research
During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
Inspiration
The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
Project Duration
Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
Operation Flow
This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
Team Members
Omid Majdtaheri
Sara Golzarroshan
Image Credits
Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.

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