Lay's x Stranger Things Foncion Primària: Embalatge Alimentari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Edicion Limitada Competition Category.
BronzeEdicion Limitada· 2023
Lay's x Stranger Things Foncion Primària: Embalatge Alimentari
by PepsiCo Design and Innovation
A' Design Award de Bronze Winner in Edicion Limitada Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Foncion Primària: Embalatge Alimentari
Tèxte del Libre: Lay's x Stranger Things es un embalatge alimentari en edicion limitada creat per un produit de patanocas fregidas. Lo paquet utiliza un fons negre amb cercles concentrics roges que irradian dempuèi lo logo de Lay's, a la plaça del jaune viu abitual. Una creatura de la seria es mostrada amb las maissas dubèrtas, e de garras semblan tener lo paquet. Lo logo de Stranger Things es plaçat cap per cap al fons, seguint la tematica de la seria. Un pimenton flamejant e una patanoca indican la saba Flamin' Hot. Lo paquet foguèt venut dins de botigas seleccionadas en Tailàndia.
The Recognition
About the A' Design Award de Bronze
Lay's x Stranger Things Foncion Primària: Embalatge Alimentari a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lay's x Stranger Things Foncion Primària: Embalatge Alimentari siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lay's x Stranger Things Foncion Primària: Embalatge Alimentari satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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