Odea Aplicacion de Finança Olistica per Odeabank A.S

Lo dissènh Odea Aplicacion de Finança Olistica per Odeabank A.S es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Mobil.

BronzeMobil· 2023

Odea Aplicacion de Finança Olistica

per Odeabank A.S

Client : Odea Bank A.S

Laureat del A' Design Award de Bronze dins la Categoria Mobil

24,962

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Lo Concèpte

A prepaus de Odea Aplicacion de Finança Olistica

Odea es una super-aplicacion que fonciona coma un esplech financièr complet pels clients d'Odeabank. Es una solucion d'investiment olistica sul mercat turc. La vision de l'entrepresa es d'èsser la banca "phygital" de Turquia. Lo design d'Odea permet als clients de veire totes los produits financièrs e los sòldas d'un còp d'uelh, en donant a l'utilizaire un sentiment de claretat e un accès aisit a las informacions necessàrias. Odea propòsa un abòrd personalizat als produits financièrs que sostenon la creissença de l'empresa e favorisan l'adopcion del canal digital.

La Reconoissença

A prepaus del A' Design Award de Bronze

Odea Aplicacion de Finança Olistica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Odea Aplicacion de Finança Olistica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Odea Aplicacion de Finança Olistica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensions e Embalatge: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Etiquetas: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Tecnologia de Produccion: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Desaffo de Dissènh: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Recèrca: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiracion: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Durada del Projècte: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Flux Operacional: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Brevets: Copyrights belong to Odeabank A.S, 2023
Membres de l'Equipa: Odeabank CX Design Team
Crèdits d'Imatges: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023