Fèrre Servici · 2023
Ecommuni Brochure Concepcion de Servici per l'Experiéncia d'Exposicion
by Xi Zhu
- A' Design Award de Fèrre 2023 in Servici
- Estimated Number of Design Views: 81,443
- Verification code 7514E211CE · Verify this award
Colors
About Ecommuni Brochure Concepcion de Servici per l'Experiéncia d'Exposicion
Ecommuni Brochure es una concepcion de servici que permet als visitaires d'una exposicion de crear de bruchuras personalizadas. Los visitaires selecccionan los expausats pendent l'exposicion en tocant d'estiquetas NFC plaçadas al costat dels produches. Los articles seleccionats son recampats dins una bruchura numerica que pòt èsser editada dins una aplicacion, incluent de cambiaments de mesa en pagina, d'etiquetas e de pichonas iconas. La cobèrta es generada a partir del percors de visita. La bruchura es imprimida sus papièr solament quand lo visitaire quita l'exposicion. Lo gaspilhatge de papièr es reduch e las donadas recampadas sosténon l'industria de las exposicions.
About the A' Design Award de Fèrre
Ecommuni Brochure Concepcion de Servici per l'Experiéncia d'Exposicion a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Ecommuni Brochure Concepcion de Servici per l'Experiéncia d'Exposicion siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Ecommuni Brochure Concepcion de Servici per l'Experiéncia d'Exposicion merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Press Kit
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
