Moonshot Cafe Estant d'Exposicion per Takeshi Yoshida

Lo dissènh Moonshot Cafe Estant d'Exposicion per Takeshi Yoshida es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Interior.

ArgentInterior· 2023

Moonshot Cafe Estant d'Exposicion

per Takeshi Yoshida

Client : Takeshi Yoshida

Laureat del A' Design Award d'Argent dins la Categoria Interior

20,787

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Lo Concèpte

A prepaus de Moonshot Cafe Estant d'Exposicion

Aqueste design es per lo Pavellon del Japon al CES 2023, una de las mai grandas convencions tecnologicas del monde. Es inspirat de la simplicitat e de la minimizacion, lo concept fondamental del Zen, que lo Japon a totjorn portat dempuèi temps ancians. Es rar d'aver un cafè puslèu qu'un estant d'exposicion normal dins una convencion. L'espaci cèrca de devenir un oasis ont l'interaccion comença. Se concentra tanben sus la transparéncia e l'espaci estant que lo teule del lieu es bas. En mai, a fòrça de verd, mostrant l'amistança ecologica, redusent los gaspilhs e creant una atmosfèra aconhortanta.

La Reconoissença

A prepaus del A' Design Award d'Argent

Moonshot Cafe Estant d'Exposicion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Moonshot Cafe Estant d'Exposicion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Moonshot Cafe Estant d'Exposicion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimensions e Embalatge: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Etiquetas: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Tecnologia de Produccion: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Desaffo de Dissènh: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Recèrca: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiracion: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Durada del Projècte: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Flux Operacional: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.